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News

Town OKs road closures for second annual High Heel Race

2/27/14 | By Sheila R. Cherry, Associate Editor

BERLIN—The Town Council voted to approve road closures for Women Supporting Women’s Second Annual High Heel Race, which this year is scheduled for June 6, during the Feb. 10 meeting.

Mary Henderson, office coordinator for the Worcester County Chapter, said the first such race, which took place last year, was well attended. She thanked the town for approving last year’s race and requested the same street closure procedures and arrangements for this year’s event.

The High Heel Race is a fundraiser that helps the breast cancer awareness and support organization fund the programs and services it offers free to patients, survivors and their families. It provides supplies like prostheses, bras, wigs, and powerlift chairs for women coping with breast cancer treatment. Last year’s race attracted roughly 70 contestants, Henderson said, and after the event representatives of the organization reported the event raised more than $8,000.

The theme for the event in June is “Run Away to Berlin” a hat tip to the movie “Run Away Bride,” starring Julia Roberts and Richard Gere, which was filmed in Berlin. The competition will begin at 6 p.m., downtown along Main Street.

Four levels of sponsorship opportunities for the event will be available, including: $1,000 Finish/Start Line Sponsors, which will include recognition of the sponsor at both the start and finish lines, recognition to the more than 2,000 viewers or subscribers to the organization’s social network pages and newsletters, inclusion on sponsor listings on event flyers and t-shirts, two promotional signs that will be displayed along the race course, four registrations, VIP seating and a vendor table; $500 major sponsors, who will receive recognition on the social network pages and newsletters, inclusion on sponsor listings on event flyers and t-shirts, two promotional signs for display, four registrations, VIP seating and a vendor table; $300 t-shirt sponsors, who will be listed on event t-shirts, offer promotional signage, four registrations, and two event registrations; and $100 runway Sponsors will receive two promotional signs that will be displayed along the race course.

According to their website the fundraising goal for this year is $15,000.

Noting that Mayor Gee Williams was called away just before last year’s unisex festivities, Henderson once again offered “Hizzoner” and all councilmembers an invitation to show their gams during this year’s race. Economic Development Director Michael Day did don the pumps and dashed for the finish line last year. Henderson told the officials, “As cute as Michael Day was, I expect to see you there this year, Mayor Gee.”

For additional information on the race and/or sponsorship opportunities, contact Mary Henderson by telephone at 410-213-1177, by fax at 410-213-1151, or by e-mail at Mary@womensupportingwomen.org

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