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Clearance time: Berlin businesses host sidewalk sale

(Oct. 13, 2016) Running in conjunction with Berlin’s Oktoberfest this Saturday will be a fall sidewalk sale put together by several merchants sale along Main Street.
Blair Parsons from TaDa, on 18 North Main Street, spearheaded the effort.
“It’s a nice chance, now that summer’s calming down, to move out some of our summer inventory and make room for all our fun, new Christmas stuff coming in,” she said. “It’s a good time of year to go out with the old and in with the new.”
Parsons said TaDa sale items would include handbags and other accessories and home décor, as well as gift items for early Christmas shoppers.
Steve Frene, from Victorian Charm on 100 North Main Street, said these kinds of seasonal sales offers shoppers great deals, while allowing the shops to make room for new fall and winter merchandise.
“There’s a mentality of retailers that we want to sell everything at full price – that’s how we stay in business – but there’s the realization that, you know maybe this item just isn’t going to sell, so I should move it out and make room for new merchandise,” he said. “That’s always a hard decision, but it’s one that you come to every now and then.”
On Saturday, Victorian Charm will discount “any remaining summer merchandise,” including seasonal handbags, clothing and jewelry,
Frene will also be selling some of the fixtures and sale racks the shop no longer uses.
“Whenever you get a line in, they give you a great display rack of some kind. After that fades away you’re stuck with a nice rack, but no product to put on it,” he said. “I’m going to take some of that stuff that we have downstairs [in storage] and move that out for any businesses or people that do crafts, or just want to organize a closest or a basement or a garage.”
Nest, on 11 South Main Street, will offer half off outdoor rugs. Sea La Vie, on 11 Artisans Way, will celebrate the shop’s third birthday with free cupcakes, three of which will include a hidden gift card.
Heart of Gold Kids, on 27 North Main Street, will feature summer clearance items, including hats, blankets and accessories, and Bruder Hill, on 25 Commerce Street, will bring out several racks of “sale stuff.”
“It’s just a fun day in Berlin overall,” Parsons said. “It’s a great day to enjoy Oktoberfest, some great food, music and beer, and then do a little shopping.”