New owners bring fury to Berlin area fitness business
BERLIN– Furious Fitness has undergone major changes in the last several months.
New owners, new equipment and several new coats of paint helped transform the gym into the type of low-pressure, high results center that should appeal to all ages and skill levels.
Husband and wife team Craig and Sharon Collins took over the gym, located in the shopping center at the corner of Route 50 and Old Ocean City Blvd., in April.
Since taking over, the new owners added 10 new pieces of cardio equipment, including two state-of-the-art adaptive motion trainer machines. The refurbished classrooms now host regular instruction in yoga and Pilates. Craig, who has extensive experience as a personal trainer, offers programs including managed weight loss.
“This place has been totally renovated,” Craig said. “Anybody who was in here before will definitely notice as soon as they walk in.”
The old gym had dark coats of paint and a leaky roof in the classroom area. The couple said they made a conscious choice to make Furious Fitness a warmer, more welcoming for the average client.
“We like to try to make people feel at home and comfortable,” Craig said. “We’ve lightened a lot of things up, from the paint to the atmosphere.”
“A lot of people, especially women, are intimidated walking into a gym for the first time,” said Sharon. “We definitely made an effort to make everybody feel welcome here.”
With 8,000 square feet, one of the biggest attractions of the gym is the amount of space clients have to work out.
“We’ve been in the other gyms locally – the equipment is much closer together there than it is here,” Sharon said. “Some of them have a lot of equipment and they offer a lot of things, but in a much smaller space. We have lot more elbow room.”
“We’ll also walk you through and help you set up a routine to you help you get started,” said Craig. “We’re not throwing people to the wolves – we want everybody to feel comfortable.”
Furious Fitness also has the advantage of being the only gym to serve the Berlin area.
“There are no clubs around until you get into West Ocean City,” Craig said. “We try to draw from Berlin and Ocean Pines, as well as Snow Hill and even the east side of Salisbury.”
Furious Fitness will launch a number of new programs and contests this fall, including a “Biggest Loser” weight loss competition.
“We’ve been steadily gaining new members since we took over,” Sharon said. “We want to get even more classes in here. We have lots of ideas, and we’re here to help – we’re here to get the customers on a routine that’s not going to hurt them and to get results.”
“A lot of people don’t even know the gym is here even though it’s been here for over 10 years,” Craig said. “There are also a lot of people who belonged here before that left because of the lack of cardio equipment or the lack of classes, and we hope to see a lot of them come back as soon as their contracts are up at their current centers.”
Furious Fitness is open from 6 a.m. to 9 p.m. Monday-Friday, and 8 a.m. to 6 p.m. on Saturday and Sunday. Single memberships start at $35 per month. Discounted rates for couples and families are available, and flexible, short-term memberships are offered in periods ranging from one day to three months.
For more information call 410-629-0066 or visit www.facebook.com/furiousfit.